Understand who buys, who returns, and who needs attention — at a glance.
Total customers
28.6K
New (30d)
1.8K
Active rate
72.4%
Average LTV
$1,284
New vs. returning customers over the last 12 months.
RFM-based behavioral cohorts.
Customers
28.6K
By lifetime spend.
Avery Calder
142 orders · avery@northwind.io
$48,420
18.2%
Imani Okafor
118 orders · imani@lumenlabs.com
$39,680
12.4%
Theo Marchetti
96 orders · theo@stratacore.dev
$31,240
7.8%
Sana Iqbal
84 orders · sana@meridian.app
$28,140
2.1%
Kenji Watanabe
71 orders · kenji@yotta.studio
$24,780
4.6%
Recent activity across active, new, at-risk, and churned accounts.
| Customer | Location | Status | Orders | Lifetime value | Last seen |
|---|---|---|---|---|---|
AC Avery Calder avery@northwind.io | San Francisco, US | Active | 142 | $48,420 | 2h ago |
IO Imani Okafor imani@lumenlabs.com | Lagos, NG | Active | 118 | $39,680 | 5h ago |
TM Theo Marchetti theo@stratacore.dev | Milan, IT | Active | 96 | $31,240 | 1d ago |
SI Sana Iqbal sana@meridian.app | Karachi, PK | At risk | 84 | $28,140 | 12d ago |
KW Kenji Watanabe kenji@yotta.studio | Tokyo, JP | Active | 71 | $24,780 | 3h ago |
MF Maya Fernández maya@cobalt.cc | Madrid, ES | New | 4 | $1,820 | 20m ago |
DR Daniel Reuter daniel@ferromak.de | Berlin, DE | Active | 58 | $19,420 | 6h ago |
PR Priya Raghavan priya@kiteworks.in | Bengaluru, IN | Active | 47 | $16,320 | 1d ago |
OB Olivia Bennet olivia@penrose.uk | London, UK | Churned | 12 | $4,280 | 62d ago |
LA Lucas Almeida lucas@verdant.br | São Paulo, BR | New | 2 | $640 | 1h ago |